Whatever you do, make it sacred.

5 Innovative Ways to Decorate with Books - Furlenco

Books are many things. Your 4am companion, a gateway into an alternate universe, a form of entertainment, a means of knowledge-gathering, a way to escape the reality, and fast-emerging as a decorative adornment. Yes, you heard that right. Over the years, books have embraced a “DIY design principle” for upgrading lifeless spaces into character-driven ones (pun not intended). Plus, you can achieve all this and more without having to spend too much money or effort. So if you’re looking to decorate

Furniture for Every Kind of IPL Fan. EVER. - Furlenco

The IPL 2019 and popcorn-munching season is here and you know what that means, right? Refreshing the score online in the office every 5 seconds, sudden hunger pangs at 4 pm and then exactly at 8 pm, house screening parties with friends, you get the drift. But hosting screening parties of the T20 cricket matches can be a tricky affair. Here’s the catch: If you don’t stack up on lip-smacking junk food and comfortable seating furniture, you’ll be out for a duck (pun intended). So to make things e

An Ultimate Guide to E-Commerce Customer Experience in 2020

Ever heard of the e-commerce store, Keus, that dares to think out of the box or in their case, lines. Its playful and casual website layout offers horizontal scroll features and sideways navigation. Go figure. An out-and-out crazy e-commerce website, Studio Job, ups the "quirk ante," and well, sells art objects. From in-your-face visuals and humorous content to unimaginable micro-interactions, this website has it all. An e-commerce experience that's organic and conversational. That's Femme & F

Video Personalization 101: Everything You Need to Know About Personalizing Videos

Ever felt that a particular brand/company really “knows you“? From the kind of clothes you prefer to the type of sugar you put in your coffee, brands are increasingly investing in a new kind of marketing which focuses on creating customized content. All of this is thanks to personalization, and this is my attempt to get you kickstarted with video personalization. For all those who aren’t familiar with this concept, let’s make things a bit simpler. Personalization is the act of increasing an ad/

Leveraging Kirana stores for a symbiotic delivery model

If you think that Kirana stores are a thing of the past, think again. New data from Bain and Co. suggests that the grocery market in India will be worth $1 trillion by 2024. But there’s a twist in the tale: nearly 60% of it will come from fresh produce such as fruits, vegetables, and meat — a specialty of Kirana stores. To that end, it makes better logical and business sense to empower the “Kirana Model” any way we can. Even retail giants like Walmart are working towards modernizing Kiranas thr

How Voice Search is going to impact your SEO

How Voice Search is going to impact your SEO Gartner predicts that the average person will converse more with bots than with their spouse and that around 30% of website sessions will be conducted without a screen by 2020. If you've seen the movie "Her", you know what we're talking about. Furthermore, research by Comscore suggests that by 2020, 50% of all searches will be voice driven. It goes without saying that the "Voice Search" technology is making its voice heard (pun intended) in the AI a

A better alternative to AI Chatbots

Quick wit, unparalleled intellect, and deadpan humour are all the 'good' human-like qualities we associate with AI chatbots, seen only in Hollywood movies and, of course, the Marvel Cinematic Universe. But, this seemingly smart AI machine, is far from achieving the Pulitzer one day (contrary to what Kris Hammond, Chief Scientist at Narrative Science may say). First things first, if you're not familiar with the concept of a chatbot, let's make it simpler for you. A chatbot, essentially, is an a